LINK: "Shit My Dad Says" Twitter lands book deal.
Having to move back home at the age of 28 almost universally signals defeat. Images of an unemployed, not-so-well-adjusted George Costanza character from “Seinfeld” might spring to mind.
In Justin Halpern’s case, moving from Los Angeles to his parents’ house in San Diego planted the seeds for a Twitter page that’s quickly growing into an Internet phenomenon, attracting offers from literary agents and book publishers.
Once a day, Halpern, 28, posts a memorable quote that his dad, Samuel, had said the day before. More than 200,000 users subscribe to get their daily dose of Sam.
COME ON!
Agreed, sigh. People don’t want to be challenged in their consumption or their creation. It’s easier to sell a fad than something unique and special.
Although the other side is where is the opportunity for legitimate writers and content creators? I have a couple of friends who are trying different serialized formats using blogs or twitter. Somehow still not as popular as short sayings by some crazy old guy—but these old guy sayings are easier to read and laugh at in two seconds and move on—a great way to pretend to be engaged and emotionally connected without needing to really commit.